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The table below shows that from a peak of more than 700 Australian unbiased stockists, the brand is supported by solely 124 stores at present. In other words, Pandora maintains only 18 per cent of its independent consumer distribution points as it did at its peak. Since 2010 the Pandora ‘Concept’ (brand-only) stores – many of which are operated by franchisees – have increased from forty one to one hundred twenty five. Pandora Australia refused to reveal the figure, but it’s rumoured to be roughly 5. As previously noted, the 2010 State of the Industry Report listed JPL with a…
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